Old Spice

SingularPoint

EGO Addict
So I'm sure some of you have found youtube.com/OldSpice, simply put; if you tweet them something they might respond back with a video.
[ame]http://www.youtube.com/watch?v=LWCVhGzrAT0[/ame]
[ame]http://www.youtube.com/watch?v=BeHgadEJC-g[/ame]
[ame]http://www.youtube.com/watch?v=x6hojOi7VQI&feature=channel[/ame]
 
So I guess people really like commercials that just rely on complete randomness and stereotypes instead of structured humor?

Can't say I'm surprised but I am definitely disappointed.
 
They identified their audience and used what that audience would find funny. Nothing wrong with that. :p

Oh sure, their market department is great, no question about that, they really know how to pander to the lowest common denominator, I would do it too, they are obviously pretty successful.
 
Oh sure, their market department is great, no question about that, they really know how to pander to the lowest common denominator, I would do it too, they are obviously pretty successful.

Lowest common denominator? You're kidding right? I mean their marketing team isn't shooting that high, but they aren't aiming that low either.

You're thinking of the Axe marketing team. Now that's pandering to the lowest common denominator.
 
Lowest common denominator? You're kidding right? I mean their marketing team isn't shooting that high, but they aren't aiming that low either.

You're thinking of the Axe marketing team. Now that's pandering to the lowest common denominator.

Hm, lowest common denominator of humor? Yeah, lets go with that.
 
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