Apple's Tech Support is awesome, I've only called them twice however. Mainly because they're not in a call center in India. Also a lot of tech support is available in store at the genius bar.
A&t's tech support however is horrible. They always say the same thing and usually never help me, I tell them to just send a technician and they're pretty knowledgeable.
-Oprah
OMG genius bar pisses me off. Anything apple tech support related really. They assume that most of their customers (*cough* like them *cough*) are computer illiterate, and have no idea how a PC works. Also how you have to "Book an appointment" with the genius bar is plain idiotic.
I'll take you though a scenario that happened to me:
Me: *walks into apple store*
Apple rep: "hello, do you need assistance?"
me: "Yea, i would like to talk with one of your tech support guys"
Apple rep: "Sorry, but you need to schedule an appointment to talk with a genius"
me: "umm, why can't I talk with them now? there are at least 2 of them not doing anything"
Apple rep: "They are already working with a client. Sir you have to book an appointment"
me: *walks out of store*
I then "book an appointment" online
me: *walks up to 'genius bar'*
"genius": "hello, what do you need help with"
me: "well, one day, my itouch just stopped turning on"
"genius": "can i see it?"
me: *hands it to him*
he then proceeds to plug it into his laptop. He waits for about 20 seconds, and guess what?! It doesn't turn on! Then he just pretty much confirms what i already knew... "something is wrong with it" cool. Then he goes into this lengthy speech about how to repair it it would cost $180, and how i can get a discount on a new one if i trade in the broken one.
Way to give me some kind of clue on what was wrong.... All I know now is that your "geniuses" should look into a different career.
Just pisses me off how I am fueling your high profit margin, and you can't spend $2 more an hr. and get someone who at least has a clue about apple products......
I'm sure there have been countless times where apple support has been useful, but I will not be making an appointment with a "genius" anytime soon.
/rant