You guys are too hung up in the background stuff. What you said about emo and marketing depression applies to the great bands like Black Sabbath and Alice Cooper.
Songs like,
- Black Mass
- Paranoid
- Psycho Man
- Master of Reality
- Iron Man
- War Pigs
- Eighteen
- Elected
- Under My Wheels
- Dead Babies
- Killer
- Welcome to my nightmare
This stuff today isn't new, someone just dropped a label beside it and called it "emo". The above songs sung decades ago could class as emo too. In ten years another guy will call it something else. Did your generation think they invented something new?
It's the same old same old, in a different wrapper.
When I listen to My Chemical Romance, it is the LEAD, DRUMS, force of VOCALS, BASS that I listen to. Same with any group.
If you are talking about "marketing depresson and imperfection", then rap/hip hop fits the bill quite well. It's nothing but syncopated yelling spouting murder, rape, killing, hate and violence and has very little or no music value. But mobody says a word about that.