Physical Distance from the server really doesn't have anything to do with how good your ping is. It's more a result of how many hops your packets have to make to get from your machine to the server, and back.
Using tracert, I found that I have 10 hops to the new server, with most pings being 25ms or less, but one up at 55.
That's relatively few hops and all of the routers appear to be pretty healthy (overloaded or less capable routers will show higher ping times).
Since all the servers are in the same location, why would the hops differ?
Or are they? ( same server company, different server locations )
newer or older servers? Same location different backbone? Hmm
The gamers need to know