I still say that those early PS3 commercials were the most disturbing (well creepy) I've seen.
I don't really think that ad went that far over the edge. Sure it's bathroom humor, but still it's not that bad.
...but seriously Sony...why?
http://www.youtube.com/watch?v=0dpzhMMFk5U
http://www.youtube.com/watch?v=gqkNPcUMffU
I never said this was the MOST distrubing commercial, believe me i too have seen far worse.
Still though, i expect better from yellow book.