Not necessarily "easier" but AMD does give you more options for less money. You can get AMD's fastest Phenom II X4 processor for $180 at newegg, and that comes with an unlocked multiplier. The PII 940 obviously doesn't. Also, intel's i7 975 comes with an unlocked multiplier too, but you have to drop a cool $1k to get it, and the PII's direct competitors are limited by what motherboard you choose.
The value of the Phenom II's is not in the processors themselves, but the platform. It's been proven time and time again that you get comparable gaming performance for about $200-$300 less than that of a comparable i7 920 based system. Check it on newegg if you don't believe me.
The cheapest 1366 motherboard is $170 currently. That buys you a cheap barebones motherboard with only a handful of features compared to the highend boards. The most expensive AM3 motherboard is $200, and those come absolutely loaded.
Make whatever arguments you want, but AMD is targeting budget minded buyers, and in that respect, they're doing very well. I guess if you want to spend hundreds of extra dollars on an i7 system that yields virtually no increase in gaming performance, that's your right. You can listen to the benchmarks if you want, but when you compare the processors in real world conditions, the Phenom II's are a viable alternative to the the i7's. Benchmarks never tell the full story, and it's pretty obvious that intel designed their current architecture to run those tests very well. If the i7's were truly that much more powerful, then the gaming performance would reflect that. Unfortunately, that's not the case.
I was able to buy a 5870 with the money I saved, and that is a huge value bonus.