I've been using Old Spice for about 20 years now and this crap is enough to make me start using other products... WTH??? I can't believe for a second that they thought the people that use their products would relate to Fabio in any way other than wanting to kick his ass. He's a washed up has been that doesn't even look good any more which was the only thing that made him popular in the first place. Seriously... I don't understand what demographic they are trying to reach with these, but as far as I can tell by the overwhelming thumbs down on the youtube videos, it's backfiring.