Loads of fun, all the bigshots where there. Intel, Asus, EA, Blizzard, Playstation, Xbox, Nokia etc etc etc etc. I did not buy any game but got lots of stuff (freebies). What seems to be the mainstream of what is comming is the "Human Control" in most new and updated consoles. Battlefield 3 tournament and DreamHack final qualification was held there at the same time.