That warranty is the big thing that would win me over. Let me tell you guys a quick story bout an older video that I had an issue with (great thing bout this story is that it just happened to come thru eVGA, so very much related). Anyways, I had an old 9800gt video card that was having possibly heating issues, so I sent it in (since I signed up for the lifetime warranty) & I put in my old 7600gt to hold me over til my replacement came in. Needless to say, it took less than a week (+1 to eVGA for their speedy service) & I opened up the box & noticed immediately that the video card looked a bit bigger than the regular 9800gt. Turned it over to find out it was a refurb GTS450. Needless to say I was extremely estatic! I popped that sucker in & it started up great & havent had an issue since.
Unfortunately the current card only came with I think a 90 day limited warranty (which I knew due to my own history with nVidia cards that I wouldnt have an issue) I decided not to go w/ the limited warranty. Overall moral of the story: If you fill out the card for the limited lifetime warranty & read it carefully, you will be rewarded with awesome customer service with eVGA.
Needless to say, it doesnt matter if the video card comes from eVGA or another company, as long as its a high-end card that comes with a lifetime warranty, you better believe im gonna go for it (& I will encourage others to go that route as well).
The only thing I gotta do now myself is wait til I get myself some kinda part time job so that I can take care of rent then start setting aside $$ for a newer cpu, memory & mobo.