

I'm not about to throw my money at the worst company in America (two years running) without even seeing actual game play footage.
*Game play footage meaning not 15 minutes of scripted scenes and 2 minutes of killing bots.
I always laugh at the fact that EA is rated as the "worst company in America" when you have companies like all of the banks or oil companies that screw people out of millions every day, and all EA does is make sub-par games with poor customer service.
That aside, I preordered it a few weeks ago. I figure if I spend 60-70 bucks on a game and get 100 hours of enjoyment out of it (I'm at nearly 300 on BF3), that's a pretty cost effective form of entertainment.

BofA gets my vote any day (I think they got second to EA). I dropped them a long time ago. Won a class action law suit against them too. Didn't realize I got a $100 check until after the check had expired.
The fact that EA won either says people really hate EA, or people are stupid. I'm going to guess it's a little of both. I could definitely see "worst entertainment company" to include all music/movie/game companies.
. You'll never be able to satisfy everyone especially in a fast changing area such as gaming 
