Bad times ahead for HD

[masterofpuppets]

http://www.bikernewsonline.com/2007/12/harley-loses-mexico-sportster-trademark.htm

"It hasn't yet been calculated exactly what that amounts to. But with each Sportster selling for between $6,000 to $12,000 since 1989, Harley's liability could be between $2,400 to $4,800 per motorcycle. That would work out to something like $3.2 million in royalties for every 1,000 Sportsters sold since 1989. Yikes!"


With this and the economy down, 2008 is going to be a bad year for Harley.

 

[Volcom]

? So does this mean Harleys will cost more. Well if this is true , then my dad can forget his Christmas present..(my mom was gonna get him a harley)...

 

[masterofpuppets]

If HD has to settle or pay up, it means financial trouble on the MoCo's end - not the consumer. Projects in the works may get cancelled (i.e. the trike that's been rumored for a year), fewer models of bikes (my fear is the VROD will go back down to one model), or a possible selling of Buell if it gets really bad. I'm sure HD will appeal, and I'm not 100% sure if this even counts anywhere outside of Mexico yet.