EdgeGamers New Identity


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<div style="width: 500px; text-align: center" align="center">We are very excited to present eGO's new logo to the community. This has been a project the Community Manager team has been working with Versed on over the past few weeks. The final product can be seen across the board on all of our Social Media services and will be added to our website in the coming days.

The icon itself spells out EDGE and has a star in the middle to bring the brand together. The star has been a part of EdgeGamers Organization since the start and it only made sense to add it in. The shape is modeled after our tags =(eGO)= to keep that consistent feel without current members and audiences feeling we detracted from our roots.

We will be releasing a kit to our members in the coming weeks to allow everyone access to our new logo.

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If you were interested in ordering a t-shirt with our new logo - you're in luck. We have updated our Zazzle store with designs to cater to each persons preference available on all of their apparel options.

Visit our store below and select the style you most prefer. Once you have opened the style you will be able to select from the product you would like to order.

Orders placed tonight can receive 20% by using the promo code REASON2CHEER.

ZAZZLE.COM/EDGEGAMERS*
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Versed, you know I have nothing but respect for your design skills. That said, I'm not a fan of this. I don't find it representative of EdgeGamers, or it's members. I think it's a great rough draft. But EdgeGamers has always been about the gamers, the members themselves. To be representative of us, these members need to be included in the decision making and design, not just given it by a select few.
 
And I have been a part of organizations, and focus groups (which virtually ALL corporations utilize before changing their branding to gauge consumer interest and identity) in which the members did not become a part of the design process themselves, but were presented with 3 or 4 options and variations of the design to measure response, recognizability, and attraction. That approach may have muted a large portion of the 'hate' feedback you are receiving.
 
That's nice!

The effort and creativity required to make a good logo is seriously underestimated. I think you did a great job. (Um, you couldn't work a little maple leaf in there somewhere? Huh? Huh?)

Thanks!
 
Mass reply post from me! =D

I'm honestly quite sad that someone posted something so frankly negative. This isn't what we as eGO members are supposed to be about.

Not a huge fan of the new logo. Every time I look at it, the two "E" letters in it make me think of wings.
Do you have something against wings? I mean, I could say the same thing but in favor of the new logo. Wings are cool! Besides, look at the current forum tags - they've got wings coming out from the sides of the star.

I could site hundreds of logos for you to look at
Please site examples and source please
Just a quick typo here, the word is "cite" not "site" :)

I will not continue to respond to comments about what should or should not have been done.
I do hope you continue to respond to comments in general, though - I'd love to hear more from you about the design choices and stuff. Typically I don't "get" art until someone tells me about what they were thinking when they made it.

That approach may have muted a large portion of the 'hate' feedback you are receiving.
The problem with multiple choices is it may have alienated more people than it placated. I think Council made the right decision in picking the one they liked the best.

I like the fact that if you rotate the logo 180 degrees around the star without moving the star, it turns out to be the same thing.
I did not see this before and now I see it and it is brilliant. It makes me want to have the logo on a loading screen that rotates as stuff loads.

I am not a fan of this logo, it does not seem to match the theme of the Community.
The theme of the community is friendliness and having fun. I don't understand how a nice-looking symbol could not match that theme.

I hate to say it, but that sound rather close to Communism, just in my opinion. A group of elites deciding for everyone else.
Except that's exactly the opposite of what communism is. Communism is "a socioeconomic system structured upon common ownership of the means of production and characterized by the absence of social classes, money, and the state."

Anyway, now my own 2 cents: I didn't see the resemblance to the word "edge" until Kazoo and Shiznoe pointed it out. But the more I looked at it, the more I realized that that isn't a bad thing. A logo is just a picture that is associated with a group. No one ever said it had to have anything to do, graphically speaking, WITH the group. And in that sense, I really like the new logo. If you want to, you can see how it sorta resembles the word. But on its own, it's a cool, stylish picture that we can point to and say "that's our symbol". In some ways, I think it's better than a logo that actually says "ego" or "edge", because any graphic that sticks closer to the letters is inherently limited by the shapes of those letters. I love how Versed managed to make a cool symbol that stands up on its own merits, without being tied to the word, and still incorporated the word in a subtle and artistic way. Major props. :thumbup:

My one and only complaint is that the star is too small. I kinda wish it was bigger somehow.
 
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