Augmented Reality is a technology by which virtual objects become part of the real surrounding picture of the world. AR is often confused with VR , although understanding the difference between the two abbreviations is quite simple.
VR is a world of unrealistic objects created by a designer, and AR complements the real world with images, texts, video materials, and graphics. It works like this: you point the smartphone camera at the lawn and you see on the screen how a pointer appears on this lawn, a store grows, a sofa appears.
Technology opens up many interesting opportunities for retail. For example, it allows customers to get more information than indicated on the price tag, find out how the product will look in a different color or size, understand how clothes will look, and much more. Perhaps soon AR will become the same indispensable attribute of retail as a label.
What do you know AК apps in retail?
VR is a world of unrealistic objects created by a designer, and AR complements the real world with images, texts, video materials, and graphics. It works like this: you point the smartphone camera at the lawn and you see on the screen how a pointer appears on this lawn, a store grows, a sofa appears.
Technology opens up many interesting opportunities for retail. For example, it allows customers to get more information than indicated on the price tag, find out how the product will look in a different color or size, understand how clothes will look, and much more. Perhaps soon AR will become the same indispensable attribute of retail as a label.
What do you know AК apps in retail?
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