I've had two general responses and one negative. Any other input, preferably from site managers?
The question is not "is it beneficial". It is "does it give extra funding to the eGO site if I choose to click them"
Clicking the ads gives funding to the Organization.
Beta is right...except remember that it is a cumulative thing. eGO doesn't receive money for each individual click, but at a certain number of impressions it translates into funding.