I heard the game was crude-oh-la, so that probably didn't help, but...
<rant>
Of everyone who plays video games, a certain percentage will at some point take on the mantle of the MMO. They are fun, provide lasting entertainment beyond other single-player-only games, and can be appealing to people to fans of all genres.
The problem (that I see?) - people don't want to be 'involved' with more than 1 MMO at a time. WOW players can't simultaneously (successfully) be committed to APB or EVE. Usually, MMO's take a commitment, and most people don't have the time to spread between two MMOs, or want to have multiple concurrent monthly subscriptions.
For an MMO to be successful, it has to establish a base of players by: attracting new people to the MMO class of game, OR lure players of other MMOs away from their existing MMO.
I'm sad to say that I know a few WOW players. They ain't quitting that racket anytime soon. Until WOW dies (not slayed by another game, that won't happen; it just has to get old and go away on it's own) no other MMO will have the success of WOW.
</rant>