what a silly picture, google+ is still beta. theres no reason to already start comparing. google+ hit 20 million users in 3 weeks after its closed-i beta release. the thing that makes google+ unique and better, is syncing with phone. and its more that a social networking medium, it syncs you with your entire internet persona. "email, phone, tv, calendar, websites, youtube, google searches, documents, videos, music and more. they are prety much going in the market of being a one stop shop for all computer use which syncs to all electronic devices anywhere, anytime.
they dont want it to be like facebook. its simplistic for a reason.