I do believe this is reason for alarm. If prices continue to go up now, think about, like he said, when the next gen console comes out and development prices go up. We could be talking about 80, 90, even 100 dollar games. This cannot go on, I've already spent a huge chunk of my earned money on games, and I don't want that to go down the drain. MW2 is going down the same dark path that EA did with spore, a path of alienated consumers who don't want to support the company for one reason or another. Forget buying pre-owned games, I can see MW2 becoming one of the most pirated games ever. This business model will destroy Activision.
The hard thing about this, is that I'm really looking forward to MW2. I mean, stay all night out in a tent in front of best buy. No matter how badly I want to support this cause, I can't. I have to have this game.
(Also, an ironic thing. When I got Gear of War 2, what he was talking about when he was talking of the incentive to buy new games, well, I got that game used on the day it came out, not even taken out of the plastic. Apparently some grandparent bought it for their child not understanding it was M, so the parents made them take it back before he even opened it. I lucked out.)
Also I believe this is the thread he was talking about
http://www.edgegamers.org/forums/showthread.php?t=96521