It's not just you, there's been a consensus around the steam forums that this one is pretty sad compared to other previous sales. I for one have two gripes:
First is that there's so many things that go on sale in the community vote area that suddenly a day later go on sale in the normal 'valve chosen' games on sale. Example would be today's. Binding of Isaac (while a great game) was on a Flash Sale the other day, and now is a main page sale. A-10C Warthog was the last community voted game before DOTA2 and now it's a flash sale item...
Second, where the heck are all the achievements like they did last year!? That was a fairly large draw for a lot of people, and to just outright axe them seems insanely stupid for something that really doesn't cost much anything. They did it with the Summer Sale as well this year, no 'prize tickets' like they did for last year's Summer Sale.
It's also pretty irritating to see a lot of indie games on the front page daily sales. Granted it's good publicity for them, but they've got sales on indie games in the indie category as well...
